About
Built because the answer was always somewhere else.
I've been investing on the side for years — ETFs, some stocks, a HISA. And for years, I had no clean answer to the only question that actually matters: is it working?
My savings target lived in my head. My portfolio value lived in my broker app — which showed total value, not returns. The benchmark I was trying to beat lived in a spreadsheet I'd update when I remembered to. Nothing connected them.
Every tool I found was either a full financial planning suite (overwhelming), a pure portfolio tracker (no savings context), or a budgeting app that ignored investments entirely. I wanted one screen that answered two questions:
- Did I save what I planned this month?
- Is my portfolio keeping pace with the market?
Finance Watchtower is that screen. No advice. No recommendations. No five-step onboarding. Just the numbers that tell you whether your strategy is working.
Our mission
Give financially aware people a clear, honest answer about their financial strategy — without advice, without noise, without a complicated setup ritual.
Who it's for
Full-time employees who invest on the side. People who have a plan but aren't sure it's working. Anyone tired of four apps and no single answer.